Email Marketing Manager at UWorld, LLC, Coppell, United States

The Email Marketing Manager role at UWorld involves leading the strategy, execution, and optimization of email campaigns to support demand generation, growth initiatives, and operational efficiency in digital marketing.

Key Responsibilities

• Develop and oversee acquisition programs, campaigns, and activities on online platforms
• Direct email marketing efforts from strategy to analysis, including targeting, setup, and performance evaluation
• Launch and oversee lead nurturing initiatives to advance prospects through the sales funnel
• Apply analytical expertise to assess customer journeys across channels and touchpoints
• Design, run, and evaluate A/B tests and conversion optimization experiments
• Sustain a robust digital presence for the company
• Examine data to offer insights that boost traffic, lead quality, and conversion performance
• Leverage internal and external benchmarks to research market trends, competitors, and improvement opportunities
• Track and report core metrics such as user acquisition, conversions, and engagement
• Maintain brand alignment across all efforts
• Create and monitor reports on digital campaign effectiveness relative to ROI and KPIs

Qualifications

• Bachelor’s degree in marketing, digital marketing, communications, business, or related field
• Strong analytical and data-oriented mindset
• Effective collaboration, communication, and presentation abilities
• Excellent organizational, planning, and self-motivation capabilities
• Superior verbal and written communication
• Proficiency in multitasking under pressure
• 3-5 years in digital marketing or agency roles
• Hands-on experience with CRMs like Pardot/Marketo and Salesforce
• Deep knowledge of digital copywriting and behavioral triggers
• Proven track record in high-impact demand generation campaigns
• Understanding of demand generation strategies and benchmarks
• Experience guiding prospects through the full marketing funnel

Benefits And Growth

• Competitive salary based on experience
• Flexible paid time off, parental leave, bereavement, and volunteer hours
• Generous holiday schedule including Christmas week
• Full benefits including medical, vision, dental, life, disability, and pet insurance
• 401(k) with 5% employer match after 90 days
• Opportunities for annual professional and career development
• Social committee for team-building activities
• On-site daily fitness classes