B2C Marketing Manager at My Money Matters, London, United Kingdom

B2C Marketing Manager responsible for owning the full customer journey from first contact to active membership, with email as the primary channel while expanding supporting campaigns and activations.

Key Responsibilities

• Own the complete B2C customer journey and performance metrics from initial touchpoint to active engagement
• Plan, write, build and execute email campaigns that drive measurable actions
• Develop additional creative campaigns and channel experiments beyond email to reach and engage members
• Become product expert, educate customers and feed insights back to the business on effective messaging
• Identify journey gaps and create sequences to increase product adoption
• Present performance data to senior leadership and implement data-driven changes

Qualifications

• Minimum 4 years of marketing experience with proven end-to-end campaign ownership
• Outstanding writing skills for both short and long-form content
• Strong design sensibility and brand intuition for quality messaging and customer experience
• Comfortable working across multiple marketing channels rather than specialising in one
• Builder mentality with enjoyment of creating from scratch and working with blank slates
• High agency and self-starter approach in fast-paced environments
• Autonomous worker who manages multiple campaigns and stakeholders independently
• Collaborative influencer who works effectively across departments without direct authority
• Numerate with data-driven decision making and test-and-learn mindset
• AI-augmented approach to sharpen thinking and automate routine tasks
• Fintech or financial services background is advantageous

Benefits And Growth

• Fully remote working with location flexibility
• 25 days annual leave increasing with tenure, plus option to purchase up to 5 additional days
• Birthday off
• Collaborative team bonus
• Pension with salary sacrifice and AVC options plus contributions on bonus earnings
• Salary sacrifice schemes for car leasing, gym memberships, and tech purchases
• Medical cashback scheme
• Enhanced parental leave
• Real ownership and autonomy to test ideas and shape B2C engagement strategies
• Direct impact on improving financial wellbeing of public sector workers