Schools Customer Marketing Manager at Arbor Education, London, United Kingdom

Arbor Education place London, United Kingdom

Posted 3 June 2026

home_workFull-time schoolMiddle

Posted 3 June 2026

Drive customer-led demand generation to support upsell, cross-sell and renewal targets within the education SaaS sector.

Key Responsibilities

Develop and execute customer marketing strategies aimed at generating upsell and cross-sell opportunities from existing school customers.
Design and deliver a dedicated renewals marketing programme in partnership with the Renewals team.
Collaborate with Sales, Customer Success and Product teams to uncover customer needs and translate them into targeted marketing initiatives.
Create and manage email programmes, webinars, user groups and other engagement activities for school customers.
Analyse campaign performance and customer data to refine marketing activities and improve customer experience.
Produce customer success stories and case studies that highlight product value for schools.
Administer Hubspot and Gainsight for segmentation, automation and customer journey mapping.
Ensure consistent brand messaging across customer-facing touchpoints in coordination with the wider marketing team.

Experience in customer marketing, ideally in education or SaaS.
Strong grasp of B2B marketing principles with proven ability to drive retention and adoption.
Excellent written and verbal communication skills for crafting compelling customer narratives.
Hands-on experience with marketing automation tools and CRMs including Hubspot, Salesforce and Gainsight.
Data-driven approach with ability to interpret campaign metrics and optimise performance.
Collaborative team player capable of managing multiple projects and competing priorities.
Passion for education and understanding of school challenges (desirable).
Strong organisational skills, attention to detail and proactive attitude.