Email Marketing Leader at AlgaeCal, Vancouver, Canada - 28 May

Lead email and owned-channel marketing programs that build retention, loyalty, and lifetime value through personalized journeys and automated campaigns.

Key Responsibilities

• Create and manage lifecycle automations and campaigns focused on retention, loyalty, reorder rate, and customer lifetime value.
• Improve personalization across email, SMS, push, and other owned channels to deliver relevant, well-timed messages.
• Use data and customer insights to develop segmentation strategies that reach the right audiences at the right time.
• Build, optimize, and scale customer journeys in platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud, improving performance through testing and iteration.
• Oversee marketing automation performance and expand additional owned channels including SMS and push notifications.
• Maintain email design and messaging best practices.
• Lead, coach, and develop a small cross-functional team while setting high quality standards.

Qualifications

• 2+ years of experience in email and database marketing or a related function.
• Proven ability to develop, implement, and analyze automated customer journeys across multiple touchpoints.
• 2+ years of hands-on experience with marketing automation platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud; Braze certifications strongly preferred.
• Familiarity with CRMs such as Salesforce.
• Direct response marketing experience and familiarity with reward, subscription, and loyalty programs.
• Strong data-driven mindset with analytical skills to measure program effectiveness and present actionable insights.
• Solid understanding of consumer marketing principles, customer segmentation, and multi-channel marketing.
• Highly organized with strong attention to detail, presentation skills, business acumen, problem-solving, and project-management abilities.
• Experience managing a small cross-functional team.

Education

Bachelor’s Degree

Benefits And Growth

• Generous healthcare package.
• Monthly team events and activities; weekly team lunches.
• Flexible statutory holidays with banking option.
• Casual dress code and dog-friendly Yaletown office.
• Professional development support including covered conference fees, travel, accommodation, and materials.
• Competitive, above-market compensation.