Email Marketing Leader at AlgaeCal, Vancouver, Canada - 30 Apr

Lead the development and execution of personalized email and multi-channel marketing strategies to enhance customer retention, loyalty, and lifetime value at a company focused on natural bone health solutions.

Key Responsibilities

• Create and manage lifecycle automations and campaigns across customer journey stages to boost retention, loyalty, reorder rates, and lifetime value
• Enhance personalization of communications via email, SMS, push notifications, and other owned channels for relevance and timeliness
• Leverage data insights for segmentation to deliver targeted messaging
• Build, optimize, and scale customer journeys using platforms like SFMC, Klaviyo, or Braze, with ongoing testing and performance improvements
• Oversee marketing automation performance and expansion of channels like SMS and push notifications
• Ensure best practices in email design and messaging
• Lead, coach, and develop a small cross-functional team, setting quality standards and guiding daily operations

Qualifications

• 3+ years in email and database marketing or related field
• Proven success in developing, implementing, and analyzing automated customer journeys across multiple channels
• 3+ years with marketing automation platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud (Braze certifications preferred)
• Familiarity with CRMs like Salesforce
• Direct response marketing experience
• Knowledge of reward/subscription programs, loyalty flows, and lead funnels
• Data-driven with strong analytical skills to measure program effectiveness and provide actionable insights
• Solid grasp of consumer marketing, customer segmentation, and multi-channel strategies
• Highly organized with attention to detail, presentation skills, business acumen, problem-solving, and project management abilities
• Experience managing a small cross-functional team
• Background in health/supplement industry is advantageous
• Humble, eager to learn, and strong team player

Education

Bachelor’s Degree

Benefits And Growth

• Competitive above-market salary based on experience
• Generous healthcare package
• Monthly team events and activities
• Flexible statutory holidays with option to bank days
• Weekly team lunches
• Casual dress code
• Dog-friendly office in Yaletown near SkyTrain
• Professional development opportunities including conferences and workshops with full support for fees, travel, and materials
• Supportive culture focused on hard work, fun, and team retention