Lifecycle Marketing Specialist at PracticeTek, Remote in United States

The Lifecycle Marketing Specialist role at PracticeTek involves spearheading email marketing strategies across the customer journey, from awareness to conversion, while collaborating with cross-functional teams to execute impactful campaigns in a dynamic healthcare technology environment.

Key Responsibilities

• Develop and implement a full-funnel email strategy focused on boosting conversions
• Manage automation for personalized and triggered email campaigns
• Craft engaging email copy and refine contributions from team members
• Segment audiences using data insights for targeted, relevant communications
• Coordinate with stakeholders to plan, launch, and align email campaigns with marketing goals and brand standards
• Maintain and grow email lists in compliance with data regulations and hygiene standards
• Analyze campaign metrics such as opens, clicks, conversions, and ROI
• Conduct A/B testing to optimize email elements and performance
• Establish efficient workflows for email production and deployment
• Stay updated on advancements in email tools, technologies, and practices

Qualifications

• Bachelor’s degree in marketing or related field
• At least 2 years of experience in lifecycle marketing
• HubSpot certification
• Strong project management and organizational abilities to handle multiple priorities and deadlines
• Excellent interpersonal skills for engaging with leaders and diverse teams
• Preference for B2B SaaS background
• Salesforce experience advantageous
• Asana proficiency beneficial

Education

Unspecified

Benefits And Growth

• Comprehensive health, dental, and vision insurance options
• Wellness programs supporting physical, behavioral, and overall health
• Flexible paid time off, sick leave, and 10 paid holidays
• 401(k) retirement plan with employer matching
• Culture initiatives fostering connection, fun, and inclusion
• Innovative, collaborative work environment
• Competitive salary range of $59,000 to $79,000
• Potential for bonuses or equity
• Opportunities for professional growth across multiple brands