Email & Social Media Marketing Specialist at Go Maverick Group, Richfield, United States

Entry-level specialist focused on driving brand growth through email and social media channels for a company producing accessible products for children, families, and diverse users in education, hospitality, and public spaces. Involves campaign execution, performance analysis, and collaboration in a dynamic small team environment.

Key Responsibilities

• Build, launch, and optimize email campaigns and automated flows across B2B and B2C brands, including segmentation, subject lines, content writing, A/B testing, calendar management, and platform utilization like Klaviyo and HubSpot
• Manage social channels on Instagram, TikTok, LinkedIn, Facebook, and YouTube, including content development, publishing, audience engagement, and strategy contribution
• Support integrated marketing campaigns, product launches, and promotions through timeline coordination, asset and messaging alignment, and brand voice consistency
• Track and analyze performance across campaigns and channels, partnering with E-Commerce and Marketing teams to identify insights, test, and optimize results

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• Experience with email service providers like Klaviyo, MailChimp, or HubSpot
• Proven end-to-end digital campaign execution
• Strategic thinking, analytics skills for performance reading, trend spotting, and optimization
• Strong communication and brand voice writing abilities
• Curious, experimental mindset with quick learning and organizational skills
• Self-starter capable of managing multiple projects and professional interactions
• Experience with website or eCommerce platforms like Shopify (preferred)
• Bonus: B2B/B2C eCommerce/CPG experience, SEO/digital analytics tools (GA4, Search Console, SEMrush), social video/content creation, merchandising/product marketing

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary
• Full benefits including medical, dental, vision, and life insurance
• HSA, PTO, and 401k options
• Mission-driven collaborative team environment with fun activities
• Full-time onsite role in Richfield, OH, emphasizing work/life balance and in-person collaboration
• Opportunities for visible impact, rapid learning, and career growth in a small agile team supporting global brands