Email & Lifecycle Marketing Manager at ProCaps Labs, Broomfield, United States

Build and scale a customer retention program for ProCaps Laboratories by owning email and SMS lifecycle strategy, Klaviyo platform architecture, segmentation, automation, and retention reporting in a hands-on, foundational role.

Key Responsibilities

• Own Klaviyo platform setup, optimization, and lifecycle reporting dashboards
• Design lifecycle framework, segmentation strategy, and measurement approach
• Build email and SMS template systems, calendars, and list-growth programs
• Create and optimize automated customer journeys including welcome, abandonment, post-purchase, education, replenishment, subscription, and win-back flows
• Develop and execute A/B testing programs to improve engagement and LTV
• Establish Voice of Customer program; collect and analyze feedback to update personas and journey maps
• Define lifecycle KPIs, monitor retention trends, and deliver recurring performance reports
• Align acquisition and retention efforts with DTC and Performance Marketing teams
• Evaluate and support loyalty-program implementation to drive repeat purchases

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
• Proven experience building lifecycle programs and automation frameworks from scratch
• Strong hands-on Klaviyo expertise
• Experience with customer segmentation, lifecycle reporting, and retention analysis
• Demonstrated success improving engagement and retention metrics
• Excellent written communication skills in an educational, credibility-based brand voice
• Strong analytical and problem-solving abilities
• Builder mentality with the ability to create systems independently
• Customer empathy and strategic thinking balanced with hands-on execution
• Comfortable influencing cross-functional teams without direct authority

Education

Bachelor’s Degree

Benefits And Growth

• Salary range $90,000 - $110,000 annually
• Discretionary company-wide bonus eligibility
• Top-tier medical, dental, and vision coverage with $0 premium when Wellness Program qualified
• Paid time off and eight company holidays
• 401(k) match up to 4.5%
• 100% company-paid life and short-term disability coverage
• Gym membership reimbursement
• Vitamin allowance and discounts
• Company-funded Health Savings Account ($1,600/year)
• Cash reward employee referral program
• Pet insurance