DTC Marketing Manager (Part Time) at Think Organic Limited, Remote in Spain

Part-time position leading the development and expansion of a direct-to-consumer Shopify store for a science-backed women’s health supplements brand, emphasizing subscription models to boost revenue from early stages to significant growth.

Key Responsibilities

• Own the Shopify growth engine by optimizing the customer journey from landing pages to checkout
• Improve conversion rates and revenue per visitor across the store
• Implement and refine subscription-focused offers
• Manage Shopify apps for subscriptions, upsells, bundles, and landing pages to enhance average order value and subscriptions
• Ensure accurate tracking and data integration
• Conduct ongoing A/B testing on pages, products, pricing, and messaging
• Drive subscriber acquisition through popups, forms, and SMS flows
• Optimize store merchandising, product positioning, and promotional elements
• Develop and enhance email marketing and lifecycle automations like welcome, abandoned cart, and retention flows
• Perform basic Shopify theme modifications for landing pages and promotions

Qualifications

• Proven track record in a 7+ figure Shopify subscription-based brand
• Expertise in owning store performance and revenue metrics
• Deep understanding of Shopify tools including subscriptions, upsells, and landing pages
• Experience with conversion optimization and A/B testing initiatives
• Proficiency in email platforms and automated flows such as Klaviyo
• Commercial acumen regarding margins, conversion rates, and lifetime value
• Autonomous, accountable, and fast-paced with a builder mentality

Benefits And Growth

• Competitive base salary based on experience
• 20 hours per week minimum commitment
• Quarterly performance bonuses
• Opportunity for full-time transition within 6 months with increased responsibilities and pay adjustment