Seeking a Senior Web Developer to lead Shopify store development and optimization for a DTC men’s apparel brand, with emphasis on conversion-focused experiences, A/B testing, and performance improvements to drive revenue from paid traffic.
Key Responsibilities
- Build and launch high-converting Shopify landing pages for cold paid traffic.
- Develop and customize Shopify themes using Liquid, Online Store 2.0, sections, blocks, and metafields.
- Implement ongoing theme updates, enhancements, and custom functionality.
- Optimize layouts, product pages, collection pages, and landing page experiences.
- Design, implement, and analyze A/B tests and multivariate experiments.
- Improve user experience, offers, messaging, and conversion paths.
- Collaborate with marketing stakeholders to identify testing opportunities and growth initiatives.
- Use performance data to inform recommendations and improvements.
- Optimize page speed, Core Web Vitals, and mobile-first performance.
- Maintain clean, scalable, high-quality code and troubleshoot front-end issues.
- Implement and maintain tracking infrastructure including Meta Pixel, CAPI, GA4, and GTM.
- Ensure event tracking accuracy across the conversion funnel and support reporting initiatives.
Qualifications
- 5+ years of professional web development experience.
- Proven track record developing and optimizing Shopify stores for DTC brands.
- Expert-level Shopify development skills including Liquid, Online Store 2.0 architecture, sections, blocks, metafields, and theme architecture.
- Strong proficiency in HTML, CSS, and Vanilla JavaScript.
- Demonstrable experience running and implementing CRO, A/B testing, and experimentation programs.
- Strong understanding of mobile-first design and development principles.
- Hands-on experience optimizing page speed and Core Web Vitals.
- Experience implementing and maintaining Meta Pixel, Conversions API, GA4, and GTM.
Education
Bachelor’s Degree
Benefits And Growth
- Remote working for a US company.
- Competitive salary.