Digital Marketing Manager at Rightangled, London, United Kingdom

The Digital Marketing Manager will direct e-commerce marketing strategies for Rightangled, a dynamic online pharmacy, leveraging expertise in Shopify Plus, paid advertising, and HubSpot CRM to boost customer acquisition, retention, and revenue while optimizing user experiences and conversions.

Key Responsibilities

• Direct the overall digital marketing approach emphasizing customer acquisition, retention, and revenue expansion.
• Enhance and oversee the Shopify Plus e-commerce platform to deliver smooth user interactions, improved product visibility, and higher conversion rates.
• Create and run paid advertising efforts across platforms like Google Ads, Facebook, and Instagram to increase traffic, engagement, and sales.
• Build and deploy marketing automation processes, such as email campaigns, audience segmentation, and retargeting, to elevate customer interaction and conversions.
• Integrate and operate HubSpot CRM for data-informed personalized customer paths and refined marketing activities.
• Evaluate and report on essential performance indicators including ROI, conversion rates, acquisition costs, and customer lifetime value to refine outcomes.
• Partner with internal departments like sales, product, and operations to align digital efforts with organizational objectives.
• Monitor market trends, platform evolutions, and new technologies to maintain a competitive edge in digital marketing.
• Supervise content marketing efforts with SEO optimization and updates across online channels.
• Coordinate with external vendors and agencies to control and maximize digital marketing budgets for optimal ROI.

Qualifications

• Demonstrated success as a Digital Marketing Manager with deep e-commerce experience and Shopify Plus proficiency.
• Substantial background in paid digital ads, encompassing PPC, social media, and programmatic advertising.
• In-depth familiarity with marketing automation, including email strategies and retargeting techniques.
• Advanced skills in HubSpot CRM for developing insight-based, data-driven campaigns.
• Solid grasp of SEO, Google Analytics, and various digital performance analytics tools.
• Capacity to juggle multiple initiatives, timelines, and performance targets with outstanding results.
• Robust analytical abilities and a data-centric approach to enhancing marketing efficiency and customer involvement.
• Superior interpersonal and teamwork abilities, coupled with enthusiasm for creative solutions in a high-energy setting.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary for management roles
• 20 days of annual leave plus UK bank holidays
• Opportunities for performance-linked bonuses
• Company pension contributions
• Provision of cutting-edge operational tools and technologies
• Significant autonomy and global responsibility in marketing operations