Lead a dynamic media team in producing high-impact video content that engages audiences, educates on bone health solutions, and boosts sales for AlgaeCal’s clinically proven natural products.
Key Responsibilities
- Ensure video assets connect with audiences and contribute to sales growth
- Direct a team of five video editors, videographers, and media specialists in creating persuasive content
- Perform team reviews, provide feedback, support development, and verify content meets KPIs
- Set measurable short- and long-term goals aligned with company objectives
- Conduct performance evaluations, offer constructive input, and celebrate successes to build a growth-oriented environment
- Hold regular one-on-one meetings to address career aspirations, obstacles, and development needs
- Manage hiring to align new members with team values, skills, and diverse perspectives
- Monitor project timelines, resources, and budgets for timely, scoped delivery
- Develop and analyze split tests to optimize video and graphic performance
- Track industry trends and innovations to enhance content strategies
- Deeply understand customer needs to deliver valuable, repeat-engagement content
Qualifications
- Over 5 years in video editing and motion graphics, with an impressive portfolio
- More than 3 years leading media teams to produce sales-driving assets
- Expertise in DaVinci Resolve and Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator)
- Familiarity with Frame.io, Studio Binder, and Miro
- Strong graphic design abilities for standout visuals
- Proficiency in AI tools to streamline production while maintaining creativity
- Experience in digital marketing and e-commerce, including sales funnels, VSLs, and metrics like CTR
- Fundamental knowledge of budgeting and financial management
- Preferred background in health or supplement sectors
- Humble mindset prioritizing team needs, eagerness to learn, and strong interpersonal skills
Benefits And Growth
- Competitive salary discussed during interviews
- Comprehensive healthcare coverage
- Monthly team events and activities
- Flexible statutory holidays with option to bank days
- Weekly team lunches
- Casual dress code
- Dog-friendly office in Yaletown near SkyTrain
- Professional development opportunities including funded conferences, workshops, travel, and resources
- Supportive, fun company culture with hard work and rewards