E-commerce Marketing Manager - Singapore Based at Living in a Bubble, Remote in Singapore

Own end-to-end marketing strategy for an expanding e-commerce brand of premium campervan accessories, balancing performance execution with long-term brand building while leading a team of three specialists.

Key Responsibilities

• Lead and optimize paid campaigns across Meta, Google, TikTok, and emerging platforms; scale profitable acquisition and retargeting funnels with weekly KPI reporting.
• Define and execute brand and growth strategies to increase awareness, community engagement, and brand search volume; represent the brand voice in the vanlife community.
• Own marketing KPIs (MER, ROAS, CAC, LTV, AOV) and use GA4, Shopify Analytics, and attribution tools for decision-making and forecasting.
• Collaborate on creative direction including hooks, messaging, UGC, landing pages, and storytelling aligned with the outdoors lifestyle.
• Optimize customer journeys from acquisition to retention and partner with CX and product on the on-site experience.
• Manage and allocate marketing budgets for maximum efficiency.
• Collaborate cross-functionally with operations, logistics, and product teams to align campaigns with inventory and launches.

Qualifications

• 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment.
• Hands-on Shopify experience.
• Experience managing a team of at least 3 members.
• Direct experience marketing to the US market.
• Proven ability to scale Meta and Google campaigns profitably.
• Strong analytical and data interpretation skills.
• Comfortable with creative strategy, funnel optimization, and rapid experimentation.
• Excellent communication and project leadership skills.

Benefits And Growth

• Competitive compensation package
• Annual leave + sick leave + biannual performance bonus
• Direct ownership of marketing strategy and creative direction
• Join a fast-growing global brand in a booming outdoor category
• Work with a passionate international team