E-commerce Marketing Manager - DTC | Shopify | Amazon - Singapore Based

Living in a Bubble place Singapore
Posted 16 June 2026
home_workFull-time schoolMiddle

Own and scale DTC marketing performance across Australian and US Shopify stores for a fast-growing premium campervan accessories brand, acting as player-coach to lead a remote team of four while staying hands-on with strategy, creative, and performance optimization.

Key Responsibilities

  • Own the marketing P&L for AU and US Shopify with accountability for MER, CAC, ROAS, AOV, LTV, and revenue targets
  • Diagnose funnel performance issues and drive data-led decisions on budget allocation and channel mix
  • Lead and develop a remote team of four specialists through weekly 1:1s, clear KPIs, performance reviews, and regular stand-ups and trading reviews
  • Brief and coach the media buyer on budget guardrails, testing priorities, and campaign strategy
  • Brief the content creator on UGC angles, hooks, deliverables, and creative direction
  • Personally write and review creative briefs, test plans, and trading reports
  • Pull and interpret data from Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads
  • Lead CRO improvements on product pages, checkout, and mobile experience
  • Own end-to-end product launch playbooks including briefing, timing, sequencing, and reviews
  • Optimize email and SMS lifecycle flows in Klaviyo to improve retention, AOV, and LTV
  • Deliver monthly performance reports to founders covering trends, learnings, and budget vs plan

Qualifications

  • 4+ years as Marketing Manager (or equivalent) in DTC e-commerce selling physical products
  • Hands-on Shopify or Shopify Plus experience (required)
  • Direct experience marketing to the US market
  • Proven in-house team management of full-time employees
  • Experience managing small teams (3-6 people) while remaining hands-on
  • Fluent in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads at read/interpret/coach level
  • Strong grasp of MER, blended ROAS, CAC, LTV, AOV, and contribution profit
  • Experience with email/SMS lifecycle marketing, CRO, and creative testing
  • Comfortable working directly with founders and cross-functional teams (marketing, supply, operations)
  • Excellent written and spoken English
  • Available 9AM-5PM Brisbane time

Benefits And Growth

  • Remote working arrangement
  • Bi-annual bonus after 6-month probation
  • Paid leave and annual paid vacation leave
  • Performance bonus
  • Direct ownership of marketing strategy across two growing markets
  • Work with a passionate team building a category leader in the vanlife space