Remote E-commerce & Digital Marketing Lead at Uptalent.io, Remote in Mexico

Hands-on lead to manage and scale a Shopify-based e-commerce store for a premium home goods brand, optimizing the customer journey, driving paid and organic traffic, and delivering sales growth through data-driven decisions.

Key Responsibilities

• Manage and optimize the Shopify e-commerce platform including product pages, collections, navigation, checkout flow, and customer journey.
• Guide overall e-commerce growth strategy covering site experience, merchandising, and conversion improvements.
• Plan, launch, and manage Google Ads campaigns (Search, Shopping, Performance Max).
• Support SEO strategy to boost organic visibility and reduce brand confusion.
• Analyze traffic, campaign performance, conversion rates, and sales data to surface growth opportunities.
• Partner with designers, developers, copywriters, and external vendors as needed.
• Establish best practices for listings, content, promotions, and ongoing operations.
• Deliver clear reporting and recommendations to leadership on performance and next steps.

Qualifications

• Proven experience growing and managing Shopify e-commerce stores.
• Strong experience running Google Ads, particularly Search, Shopping, and Performance Max campaigns.
• Solid understanding of SEO, keyword strategy, and brand search optimization.
• Experience with conversion rate optimization, merchandising, and e-commerce analytics.
• Familiarity with Google Analytics, Google Search Console, Shopify analytics, and paid media reporting.
• Ability to present recommendations directly to leadership and take full ownership of the e-commerce channel.
• Experience in DTC, home goods, bedding, furniture, lifestyle, luxury, or interiors brands preferred.

Benefits And Growth

• Work for leading North American companies.
• Flexible schedules.
• Remote work arrangement.