EOH Digital Marketing & AI Specialist at Employee Owned Holdings, Inc., Houston, United States

The Digital Marketing & AI Specialist position at Employee Owned Holdings, Inc. (EOHI) involves managing HubSpot systems, integrating AI technologies for enhanced marketing processes, and executing eCommerce strategies to support a portfolio of engineering-focused companies in hydraulics, pneumatics, automation, and custom system design.

Key Responsibilities

• Manage HubSpot platform, including ticketing system optimization, workflow development, and performance reporting.
• Facilitate customer service representative rollout for ticketing adoption and consistent usage across operating units.
• Enhance overall HubSpot ticketing system efficiency through monitoring and improvements.
• Apply AI tools like ChatGPT or Claude to boost marketing productivity, content refinement, and analytical insights.
• Develop and implement AI-powered workflows, prompts, or agents for marketing and operational tasks.
• Leverage AI analytics to evaluate performance and uncover improvement opportunities.
• Oversee eCommerce product configurations, ensuring accurate uploads with optimized metadata, headers, descriptions, and SEO compliance.
• Refine eCommerce pages ongoingly to enhance search rankings, user engagement, and conversion rates.
• Explore and execute automation and integration initiatives for greater efficiency.
• Collaborate with sales and customer service teams to streamline lead generation, response times, and client satisfaction.
• Handle additional tasks as required.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline (preferred).
• 3–5 years in digital marketing, eCommerce management, marketing operations, or similar roles.
• Practical expertise with HubSpot, covering CRM, ticketing, workflows, and analytics.
• Familiarity with eCommerce platform administration, including product configuration and enhancements.
• Professional application of generative AI tools (e.g., ChatGPT, Claude) for workflow creation and automation.
• Solid knowledge of SEO and AEO fundamentals, focusing on on-page elements like metadata, headers, and content organization.
• Meticulous attention to detail for maintaining data integrity across various platforms.
• Capability to interpret performance metrics and deliver practical recommendations.
• Excellent organizational and interpersonal skills to handle diverse priorities effectively.

Benefits And Growth

• Competitive compensation package with comprehensive health coverage, including medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan featuring employer matching contributions.
• Participation in an Employee Stock Ownership Plan (ESOP), enabling automatic investment in company shares without personal purchase.
• Opportunities for skill development and career progression in a rapidly expanding organization.
• Enhanced retirement savings, with ESOP participants achieving 2.5 times higher balances compared to traditional plans.
• Faster company growth (2.5 times that of non-ESOP firms), fostering superior performance, benefits, and workplace morale through shared ownership goals.