Ecommerce Revenue Growth Director at Hadley Designs, Remote in United States

We seek a mission-driven leader to own and scale DTC ecommerce channels on Shopify and TikTok Shop, focusing on revenue growth to $20M+ within 18 months through strategy, operations, and team leadership.

Key Responsibilities

• Own P&Ls for Shopify and TikTok Shop, targeting $20M+ in combined revenue
• Build repeatable growth systems using bundles, paid media, CRO, and lifecycle marketing
• Lead and develop a high-performing ecommerce team with accountability and results focus
• Manage high-velocity creative testing across Meta and TikTok, maintaining ROAS targets
• Launch monthly funnel-based offers and optimize sales metrics including CVR, AOV, CAC, and LTV
• Drive email and SMS revenue to 25% of Shopify sales through lifecycle flows and retention strategies

Qualifications

• 5-10+ years scaling DTC ecommerce brands on Shopify with paid social experience
• Proven track record growing brands beyond $20M in revenue
• Deep fluency in Meta and TikTok Ads and high-velocity creative testing
• Hands-on experience with Shopify, Klaviyo, and Postscript
• Strong understanding of bundles, upsells, funnels, and LTV
• Ability to write, review, and optimize high-converting landing pages
• Comfort leading remote teams with clear cadences and accountability
• High ownership mindset focused on building systems, leading people, and owning outcomes

Benefits And Growth

• Real ownership, trust, and impact in a remote-first environment
• Close collaboration with CEO and full authority over channels and decisions
• Access to ongoing learning, training, and tools for DTC strategies
• Work alongside A+ team members who value excellence, growth, and integrity
• Opportunity to build meaningful products that impact families through screen-free learning
• Access to Josh Hadley’s network through Ecomm Breakthrough podcast