Director of Ecommerce at Hadley Designs, Remote in United States

Strategic leader to spearhead and expand direct-to-consumer ecommerce operations across Shopify and TikTok Shop platforms, focusing on achieving over $20M in revenue within 18 months through innovative strategies and team management.

Key Responsibilities

• Oversee profit and loss statements for Shopify and TikTok Shop to reach combined revenue exceeding $20M.
• Develop scalable growth systems incorporating product bundles, paid advertising, conversion rate optimization, and customer lifecycle initiatives.
• Guide and mentor an effective ecommerce team to promote accountability and achieve key results.
• Direct rapid creative testing for advertisements, producing over 100 variants weekly on Meta and TikTok while hitting return on ad spend goals.
• Introduce monthly targeted offers in sales funnels, enhance metrics including conversion value rate, average order value, customer acquisition cost, and lifetime value, and refine top product pages.
• Increase email and SMS contributions to 25% of Shopify sales through refined lifecycle automation and retention tactics.

Qualifications

• Demonstrate strong ownership mindset akin to a general manager, thriving on system-building, team guidance, and outcome delivery.
• Possess 5-10+ years in scaling direct-to-consumer ecommerce via Shopify and paid social channels.
• Exhibit proven success in expanding brands past $20M in annual revenue.
• Hold deep expertise in Meta and TikTok advertising alongside accelerated creative experimentation.
• Proficient in hands-on management of Shopify, Klaviyo, and Postscript tools.
• Comprehensive knowledge of bundles, upsells, sales funnels, and customer lifetime value optimization.
• Skilled in crafting, evaluating, and improving high-conversion landing pages.
• Experienced in managing distributed teams with structured communication and performance tracking.
• Embody principles of integrity, purposeful speed, reliable execution, and passion for screen-free, engaging educational products.

Benefits And Growth

• Enjoy substantial autonomy with genuine trust and direct influence on business direction.
• Operate in a remote-first environment emphasizing independence, innovation, and responsibility.
• Collaborate intimately with executive team, including the CEO, while retaining complete decision-making control over ecommerce channels.
• Gain access to continuous professional development, specialized training, and resources for advancing DTC expertise.
• Collaborate with an elite team focused on superior performance, personal advancement, and ethical practices.
• Contribute to impactful initiatives that support family bonding and joyful, hands-on learning experiences.
• Leverage connections from Josh Hadley’s Ecomm Breakthrough podcast network.