Director of Customer Acquisition DTC at Hadley Designs, Remote in United States

Lead the direct-to-consumer acquisition efforts as the general manager for Shopify and TikTok Shop, owning profit and loss, strategy, and execution to drive revenue growth to over $20 million in 18 months while meeting margin and ROAS targets.

Key Responsibilities

• Scale Shopify and TikTok Shop revenue to exceed $20 million combined within 18 months, targeting at least 15% net margin on Shopify and 5% on TikTok Shop.
• Test over 100 ad creatives weekly on Meta and TikTok, optimize paid traffic for ROAS thresholds, and collaborate with affiliate and UGC teams.
• Launch a new high-converting bundle-based funnel monthly, optimize CVR, AOV, CAC, LTV, upsells, and manage merchandising and promotions.
• Oversee lifecycle marketing via Klaviyo and Postscript, including flows for welcome, abandonment, post-purchase, and win-back, while developing SEO and blog strategies.
• Analyze weekly P&Ls, deliver scorecards and growth plans, forecast performance, and identify scaling opportunities.
• Lead a cross-functional team of 6+ members, establish operating rhythms, hire talent, and manage contractors remotely.

Qualifications

• 5 to 10+ years in DTC ecommerce, particularly with Shopify and paid social platforms.
• Proven success scaling brands beyond $20 million in revenue, owning profitability targets.
• Expertise in Meta and TikTok Ads, Klaviyo, Postscript, and Shopify CMS.
• Strong skills in bundles, upsells, LTV optimization, and creating high-converting landing pages.
• Experience leading remote teams with analytical, creative, strategic, and operational capabilities.
• Alignment with values of extreme ownership, relentless innovation, and integrity.

Benefits And Growth

• Full ownership, trust, and impact in a remote-first environment with autonomy.
• Close collaboration with leadership while retaining authority over channels.
• Ongoing learning, training, and tools for DTC expertise development.
• Collaboration with a high-caliber team focused on excellence and growth.
• Contribution to a meaningful mission shaping children’s education and brand legacy.
• Access to extensive network via the Ecomm Breakthrough podcast.