Director of Ecommerce at Hadley Designs, Remote in United States - 5 Jun

Lead and scale direct-to-consumer ecommerce operations across Shopify and TikTok Shop platforms for an educational products brand, driving revenue to $20M+ within 18 months through strategy, paid media, conversion optimization, and team leadership.

Key Responsibilities

• Own P&Ls for Shopify and TikTok Shop targeting $20M+ combined revenue
• Build repeatable growth systems using bundles, paid media, CRO, and lifecycle marketing
• Lead and develop a high-performing remote ecommerce team
• Manage high-velocity creative testing (100+ ad creatives weekly) on Meta and TikTok while hitting ROAS targets
• Optimize conversion metrics including CVR, AOV, CAC, LTV and product pages
• Drive email and SMS revenue to 25% of Shopify sales through lifecycle flows and retention

Qualifications

• 5-10+ years scaling DTC ecommerce brands on Shopify with paid social
• Proven track record growing brands past $20M in revenue
• Expert fluency in Meta and TikTok Ads and high-velocity creative testing
• Hands-on experience with Shopify, Klaviyo, and Postscript
• Deep understanding of bundles, upsells, funnels, and LTV
• Ability to write, review, and optimize high-converting landing pages
• Strong remote team leadership and accountability practices

Benefits And Growth

• Real ownership and decision-making authority over channels
• Close collaboration with CEO and leadership team
• Ongoing learning, training, and tools for DTC growth
• Work alongside high-performing team valuing excellence and integrity
• Meaningful mission impact on family education and connection
• Access to CEO’s professional network via Ecomm Breakthrough podcast