Head of DTC Operations at Hadley Designs, Remote in United States

Strategic leader responsible for managing and scaling direct-to-consumer operations via Shopify and TikTok Shop, including P&L oversight, revenue growth to $20M+ in 18 months, and building efficient systems for sustainable expansion in a family education brand.

Key Responsibilities

• Scale Shopify and TikTok Shop to exceed $20M combined revenue within 18 months while achieving targeted margins and ROAS
• Launch monthly new bundle-based funnels and optimize conversion rates, AOV, CAC, and LTV
• Test and optimize ad creatives across Meta and TikTok, collaborate with affiliate and UGC teams
• Develop and refine email/SMS campaigns via Klaviyo and Postscript to drive 25% of Shopify revenue
• Lead performance analysis, forecasting, and strategic planning with weekly P&L reviews
• Manage and coach a remote cross-functional team of 6+, establish operating rhythms and hire talent

Qualifications

• 5-10+ years in DTC ecommerce, focusing on Shopify and paid social platforms
• Proven success scaling brands beyond $20M in revenue with full P&L accountability
• Expertise in Meta and TikTok Ads, Klaviyo, Postscript, and Shopify CMS
• Strong skills in bundle strategies, upsells, LTV optimization, and high-converting copywriting
• Experience leading remote teams with analytical, creative, strategic, and operational capabilities
• Alignment with values of extreme ownership, relentless innovation, and integrity

Benefits And Growth

• Full ownership and autonomy in a remote-first environment with direct CEO collaboration
• Access to continuous learning, training, and DTC tools for professional development
• Opportunity to work with an elite team emphasizing excellence, growth, and meaningful impact
• Contribution to building a trusted children’s brand with a vision for $100M revenue by 2030
• Networking access via the Ecomm Breakthrough podcast and leadership connections