Director of E-Commerce (DTC & Digital Growth) at ProCaps Labs, Henderson, United States

The Director of E-Commerce leads DTC digital operations for ProCaps Laboratories, driving revenue growth across owned channels while building and managing a high-performing marketing team. The role centers on translating founder-led strategy into scalable, execution-focused systems and optimizing conversion, lifecycle, and subscription performance.

Key Responsibilities

• Build, manage, and develop a multi-function digital marketing team across paid media, lifecycle, social, and DTC execution with clear accountability and workflows.
• Translate founder-led campaign ideas into actionable project plans, ensuring timelines, deliverables, and execution standards are met.
• Own DTC e-commerce metrics including revenue, CVR, AOV, CAC, subscription performance, and LTV.
• Direct website merchandising, landing page optimization, funnel development, SEO coordination, and on-site personalization.
• Lead A/B testing initiatives across offers, product pages, checkout, subscriptions, and customer journeys.
• Oversee email/SMS lifecycle marketing, retention programs, customer segmentation, and subscription growth strategies.
• Guide social media execution, content amplification, social commerce, UGC, and creator partnerships aligned with acquisition goals.
• Deliver performance reporting, build dashboards, and translate analytics into optimization and resource decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 7+ years of digital marketing/e-commerce experience with at least 3–4 years in a leadership role scaling DTC operations.
• Proven track record building and developing high-performing teams with strong accountability and operational rigor.
• Deep expertise in DTC funnel development, conversion rate optimization, lifecycle marketing, subscription models, and ROI-focused marketing.
• Advanced knowledge of e-commerce platforms, CRM, marketing automation, GA4, Triple Whale/Northbeam, landing page tools, and attribution systems.
• Experience in nutraceuticals, dietary supplements, or founder-led health/wellness brands is highly preferred.
• Highly organized and execution-oriented in fast-paced, founder-led environments.

Education

Bachelor’s Degree

Benefits And Growth

• Salary range $180,000–$220,000 annually.
• Discretionary company-wide bonus eligibility.
• Top-tier medical, dental, and vision coverage with $0 premium via Wellness Program.
• Paid time off and eight company holidays.
• 401(k) match up to 4.5%.
• 100% company life and short-term disability coverage.
• Gym membership reimbursement, vitamin allowance and discounts, $1,600 annual company-funded HSA.
• Employee referral cash rewards and pet insurance.