Senior Customer Marketing Manager - North America at M-Files, Remote, US

The Senior Customer Marketing Manager leads the development and implementation of targeted campaigns and communications for M-Files’ existing customers in North America, emphasizing upselling, cross-selling via account-based marketing, events, webinars, product launches, and advocacy to foster engagement and growth, with balanced focus on regional and global initiatives.

Key Responsibilities

• Develop and execute customer marketing strategies, including ABM and personalized campaigns, to drive upsell and cross-sell opportunities for pipeline generation in North America and globally.
• Manage global customer webinars, North American events such as the Customer Advisory Board, and associated campaigns.
• Collaborate with the global marketing team to adapt campaign materials and messaging to meet customer needs.
• Oversee product launch communications from strategy to evaluation, coordinating with cross-functional teams on milestones and KPIs.
• Produce and sustain content across the customer lifecycle to promote success stories, product upgrades, renewals, and expansions.
• Distribute customer communications via channels like the M-Files Community, email, and social media to maintain engagement and deliver value.
• Forecast, measure, analyze, and report on the performance of campaigns, events, and webinars.
• Contribute to North American customer advocacy by identifying and leveraging success stories and testimonials.

Qualifications

• At least 5 years in marketing, sales, or customer success within a tech-focused setting.
• Bachelor’s degree in marketing, communications, business administration, or equivalent experience.
• Demonstrated expertise in crafting and implementing ABM approaches for customer expansion, upselling, and cross-selling.
• Track record in planning and running diverse marketing activities, such as webinars and events.
• Proven collaboration with sales and customer success teams to achieve pipeline and revenue goals.
• Proficiency in marketing tools like HubSpot or ON24, including best practices for campaign development and execution.
• Familiarity with customer communication platforms and CRMs.
• Skill in producing engaging, audience-centric content to boost adoption and pipeline among current customers.
• Strong interpersonal skills for working with stakeholders across sales, growth marketing, customer success, and advocacy.
• Advanced English writing abilities, with enthusiasm for customer interactions.
• Team-oriented mindset suited to high-velocity settings.
• Organized, diligent, results-driven, analytical initiator who proactively advances projects.
• Adaptability to shifting priorities and timelines in dynamic contexts, with meticulous detail orientation.
• Willingness to travel occasionally for events and meetings.
• Flexibility to align schedules with international teams across time zones.

Education

Bachelor’s Degree

Benefits And Growth

• Remote work flexibility to balance personal and professional life.
• 10 paid holidays per year.
• Unlimited paid time off.
• 401K matching up to 25% of employee contributions, capped at IRS limits.
• Comprehensive health insurance options including PPO and HDHP/HSA plans.
• Dental insurance coverage.
• Vision insurance benefits.
• Life insurance equivalent to one times annual salary.
• Employer-paid short-term disability insurance.
• Employer-paid long-term disability insurance.
• Flexible spending accounts for medical and dependent care expenses.