Remote - Senior Manager, Lifecycle Marketing at The Credit Pros, Remote, US

We seek an experienced Senior Manager of Lifecycle Marketing to independently lead retention efforts and maximize customer lifetime value in a subscription credit repair business, consolidating fragmented processes into a unified function focused on post-enrollment strategies.

Key Responsibilities

• Develop and execute retention and lifecycle strategies across email, SMS, and customer education channels
• Manage Day 0 onboarding, early churn prevention at Days 7 and 14, and mid-lifecycle interventions in Months 3-4
• Build and optimize automated flows using Customer.io, including copywriting and triggered journeys based on real-time data
• Maintain deliverability through sender reputation management, IP warming, vendor relations, and compliance
• Launch winback campaigns for over 600K lapsed customers and rebuild third-party monetization programs
• Oversee lifecycle for new CARE product and continuous LTV optimization
• Define KPIs like retention, LTV, and recovery rates; build reporting with BI tools and analyze cohort performance
• Influence product decisions, customer service strategies, and analytics dashboard development based on churn insights

Qualifications

• 7+ years in lifecycle, retention, or CRM marketing within B2C subscription models
• Proven management of high-volume email/SMS programs exceeding 5M-10M sends monthly
• Hands-on proficiency with ESPs such as Customer.io, Braze, Iterable, or Klaviyo
• Experience operating lifecycle functions solo, with strong self-directed analytical skills
• Track record of reducing early churn within the first 90-120 days
• Preferred: Background in fintech, financial services, or similar; event-triggered messaging; winback with large datasets; strong writing or AI-assisted content creation
• Systems-oriented mindset focused on journeys, retention metrics, LTV, and revenue; comfortable without support teams and quick iteration from insights
• Familiarity with tools: Customer.io, Volt, ThoughtSpot, Snowflake, VWO, WordPress, N8N, and proprietary credit data platforms

Education

Master’s Degree

Benefits And Growth

• Immediate start with 09:00 AM to 06:00 PM EST hours
• Permanent full-time remote work-from-home position
• Base salary of $110,000–$135,000 per year
• 10% performance-based bonus on base salary
• Health insurance with 75% company and 25% employee contributions
• 32 days of paid time off