Digital Marketing Manager at Rebel Convenience Stores, Upland, United States

Spearhead digital marketing and loyalty efforts at Rebel Convenience Stores by crafting and implementing effective campaigns, enhancing customer interactions, and elevating brand visibility on various online platforms.

Key Responsibilities

• Direct the development, implementation, and refinement of integrated digital campaigns across email, social media, paid advertising, SEO/SEM, and content channels.
• Coordinate the digital marketing schedule to support broader organizational goals and activities.
• Enhance CRM initiatives and automated processes to increase user interaction and conversion rates.
• Monitor campaign metrics, evaluate key performance indicators, and adjust tactics to achieve optimal return on investment.
• Work alongside creative teams and third-party collaborators to produce compelling marketing materials.
• Guide the development and rollout of loyalty and rewards initiatives, encompassing offer creation, audience targeting, and tailored communications.
• Assess loyalty program effectiveness, deliver analytical reports, and elevate retention and satisfaction levels.
• Collaborate with technology, support, and product departments to improve integrations and overall user interactions.
• Contribute to key marketing endeavors like new product introductions, brand refreshes, and promotional drives.
• Oversee and enhance existing promotion workflows.
• Guarantee timely completion and internal communication of deadlines at REBEL.
• Help develop promotional guides and resources for operational distribution.
• Offer guidance to teams to maintain project momentum and alignment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a similar discipline.
• At least 4 years in digital marketing or loyalty program oversight.
• Competent in intermediate-level Excel functions.
• Skilled in CRM systems, marketing automation software, and data analytics tools.
• Practical knowledge of Google Ads, Facebook Ads Manager, SEO/SEM tools, and Google Analytics.
• Proven success in managing loyalty, retention, or engagement initiatives.
• Superior abilities in project coordination, data analysis, and interpersonal communication.
• Background in retail, e-commerce, or subscription models preferred.
• At ease in facilitating discussions and delivering presentations to executives and external stakeholders.

Education

Unspecified

Benefits And Growth

• Salary range of $80,000 to $100,000 annually, based on experience.
• Comprehensive medical, dental, vision, and life insurance coverage.
• 401K retirement plan.
• Paid time off allowances.
• Opportunities for professional advancement in a dynamic, team-oriented setting.