Lifecycle & CRM Marketing Manager at Purple Carrot, Chicago, United States

The Manager of Retention Marketing leads efforts to foster customer loyalty at Purple Carrot by crafting and implementing data-driven lifecycle strategies across multiple channels, enhancing engagement and lifetime value through personalized communications.

Key Responsibilities

• Oversee the full lifecycle of automated campaigns in email, push, SMS, and in-app formats to boost retention and customer value
• Manage key metrics for campaign success, such as delivery rates, user interaction, and conversion outcomes
• Create and enhance audience segmentation for tailored, dynamic interactions
• Design and improve automated paths and workflows for greater operational efficiency
• Collaborate with product, data, and design teams to refine customer experiences and campaign delivery
• Direct testing initiatives including A/B comparisons, control groups, and multi-variable experiments
• Use data and feedback to refine strategies and elevate overall program effectiveness
• Support additional projects and operational needs as required

Qualifications

• At least six years in B2C or direct-to-consumer roles emphasizing CRM, lifecycle, or retention initiatives
• Degree in Marketing, Communications, or equivalent professional background
• Demonstrated success in managing extensive campaigns via email, SMS, push notifications, and in-app features
• Familiarity with CRM systems like Braze, plus skills in HTML and templating languages
• Knowledge of email delivery standards and methods to maximize campaign results
• Expertise in developing segments, automations, and scalable campaign structures
• Background in planning and evaluating tests such as A/B, control, and multivariate variants
• Competence in Google Analytics, business intelligence software, and SQL querying
• Skill in converting high-level plans into actionable specs for technical teams
• Willingness to work hybrid in Chicago, attending the office 2-3 days weekly
• Proactive ownership with an innovative approach
• Meticulous focus on high-quality implementation
• Team-oriented collaboration and effective problem resolution
• Commitment to customer-centric personalization and optimization through experimentation

Benefits And Growth

• Base salary between $100,000 and $120,000, depending on background and skills
• Eligibility for annual performance bonus tied to personal and company results
• Comprehensive health coverage including medical, dental, vision, FSA, and life insurance
• Employer-matched retirement savings plan
• Flexible and abundant paid time off
• Credits for Purple Carrot meal deliveries
• Opportunities for career advancement and skill-building
• Collaborative environment with food-passionate colleagues