Senior Lifecycle Manager at Trinny London, London, United Kingdom

Trinny London seeks a Senior Lifecycle Manager for its Digital team to spearhead customer retention strategies via Email, SMS, and Direct Mail, emphasizing personalization and data segmentation to enhance lifetime value and repeat purchases.

Key Responsibilities

• Develop and implement marketing campaigns across retention channels in partnership with marketing, creative, and ecommerce teams
• Shape and deliver the Email, SMS, and Direct Mail strategic roadmap to boost retention and repeat purchase rates
• Direct advanced personalization efforts, including product recommendations
• Oversee customer segmentation tests to enhance channel performance and impact
• Approve final creative assets to uphold brand standards
• Spot and propose optimizations for better performance and CLV with clear insights
• Build, mentor, and lead a team to foster their professional growth
• Handle channel reporting, converting data into strategic recommendations for digital and marketing groups
• Nurture relationships with ESP and SMS vendors to ensure top performance
• Collaborate with Digital Product and Technology on platform integrations and enhancements
• Maintain compliance in data privacy and governance for technical systems
• Act as customer advocate, tracking behavior trends across UK, US, and international markets to inform retention tactics

Qualifications

• Proven track record in customer retention strategies
• Background in direct-to-consumer retail or beauty sector preferred, with customer-focused mindset
• Expertise in crafting and implementing personalization, segmentation, and automation across Email, SMS, and Direct Mail
• Collaborative, hands-on style for cross-functional teamwork; proactive and team-oriented
• Skilled in managing vendor partnerships for ESPs, SMS, and technical integrations
• Data-oriented with ability to derive insights, analyze independently, and collaborate with BI teams
• Experience leading segmentation experiments and turning channel metrics into revenue-focused strategies
• Self-motivated with growth-oriented mindset, adaptable to dynamic settings and independent problem-solving
• Commitment to mentoring junior staff
• Strong organizational skills for juggling priorities with meticulous attention to detail
• Effective communicator able to influence stakeholders and align on strategies

Education

Unspecified

Benefits And Growth

• Hybrid and flexible work setup with core hours
• 25 days of vacation, plus Wellbeing Days, Early Finish Fridays, and Summer Fridays
• Starter pack and swag upon joining
• Annual £500 Beauty Wallet for product exploration
• Company discounts for employee, friends, and family
• Vitality health scheme, Employee Assistance Program, and Medicash covering dental, optical, and audiological needs
• Personal training and development budget
• Enhanced family leave policies
• Pension contributions
• Workplace nursery access
• Cycle to work program
• Office social events including T-Parties, summer, and holiday celebrations
• Rewards and Recognition Scheme with gifts, vouchers, and extra leave for tenure