Customer Engagement Manager at Starling, London, United Kingdom

The Customer Engagement Manager at Starling Bank will drive customer loyalty and product adoption by crafting effective communication strategies across multiple channels in a dynamic, tech-forward banking environment.

Key Responsibilities

• Develop and execute engaging communications via email, push notifications, and in-app messages
• Independently manage the briefing, design, implementation, and analysis of campaigns
• Lead messaging efforts for major product and marketing campaigns
• Pioneer automated customer journey development for onboarding, retention, and reactivation
• Analyze behavioral data to create targeted communication sequences that deliver business impact
• Foster a culture of experimentation and innovation to enhance communication effectiveness through technology and best practices
• Maintain high standards of accuracy and regulatory compliance in all customer-facing content

Qualifications

• At least 3-4 years in customer engagement and marketing automation with demonstrated strategic success
• Proficiency in data analysis and customer segmentation techniques
• Hands-on experience with data visualization and reporting tools for generating actionable insights
• Deep knowledge of customer engagement platforms and supporting technologies
• Excellent collaboration abilities across data, engineering, product, and compliance functions
• Meticulous attention to detail
• Experience in financial services or regulated sectors is advantageous

Benefits And Growth

• 25 days of annual leave plus flexible public holidays
• Additional birthday holiday day
• Option to buy or sell up to five extra leave days, with increases based on tenure
• 16 hours of paid volunteering annually
• Enhanced pension scheme via salary sacrifice
• Life insurance covering four times salary
• Private medical insurance through VitalityHealth, including mental health and cancer support
• Partner perks such as discounts at Waitrose, Mr&Mrs Smith, and Peloton
• Comprehensive family-friendly policies
• Perkbox access for retail discounts, wellness resources, and weekly perks
• Cycle to Work scheme and salary-sacrificed gym memberships