Senior Marketing Officer - Retention & Engagement at WaterAid, London, United Kingdom

The Senior Marketing Officer role at WaterAid focuses on enhancing supporter retention and engagement through multi-channel campaigns, driving loyalty and managing a £34 million income stream from over 700,000 supporters in a dynamic, purpose-driven organization.

Key Responsibilities

• Manage end-to-end delivery of key appeals and stewardship communications across Direct Mail, email marketing, and telemarketing.
• Collaborate with Supporter Operations and Performance teams to ensure accurate campaign coding, data processes, and effective fulfillment.
• Establish results monitoring systems to leverage data for optimizing income and engagement outcomes.
• Implement innovative ’test to learn’ approaches and offer proactive project support across stewardship and income initiatives.
• Promote equity, inclusion, and safeguarding in all activities while championing WaterAid’s values.

Qualifications

• Proven experience in planning and executing multi-channel supporter campaigns, particularly in Direct Mail, Email, and Telemarketing.
• Strong project management skills, including coordination with creative, print, and fulfillment partners for complex initiatives.
• Data-driven approach with expertise in tracking and evaluating campaign performance against key performance indicators to inform recommendations.
• Excellent collaboration and adaptability in navigating diverse team structures and portfolios.
• Solid grasp of marketing principles, emphasizing supporter journey planning to build loyalty.

Benefits And Growth

• Competitive salary of £41,325 per year, with potential adjustments based on experience.
• 36 days’ holiday including 8 Bank Holidays, plus option to buy 5 extra days.
• Employer pension contribution up to 10%.
• Flexible and hybrid working arrangements (60/40 split).
• Season ticket loan, free annual eye tests, and ‘Give as you Earn’ scheme.
• Enhanced parental leave policies.
• Sabbatical opportunities and one paid volunteer day annually.
• Three additional days off during Christmas/New Year closure.