Senior CRM Executive at CV Library, Fleet, United Kingdom

The Senior CRM Executive role at CV-Library involves managing automated candidate marketing campaigns via the Braze platform, with emphasis on strategy development, operational execution, and enhancing job-seeker engagement in a hybrid work environment.

Key Responsibilities

• Manage daily operations of CRM automations using Braze to ensure effective platform handling
• Supervise client product delivery for paid CRM services, meeting service level agreements
• Boost engagement, conversions, and performance in email, push notifications, and multichannel communications
• Perform campaign optimizations through continuous testing to enhance retention and loyalty
• Generate performance reports against key metrics, analyzing data for strategic insights
• Serve as expert on job-seeker lifecycle, leveraging data for decision-making
• Develop campaign content and coordinate visual elements with the design team
• Handle campaign testing and tracking processes
• Assist the Senior CRM Manager with major initiatives like new channel integrations and journey improvements
• Partner with marketing teams to align CRM efforts with broader messaging
• Support the B2B email team by sharing best practices and providing coverage during absences

Qualifications

• Background in CRM positions within B2C or direct-to-consumer sectors
• Expertise with CRM tools, ideally Braze
• Strong analytical abilities to gather and interpret data independently
• Excellent communication for collaborating with diverse stakeholders
• Proven problem-solving capabilities
• Familiarity with HTML code modification
• Knowledge of Liquid Language and SQL is advantageous
• Self-motivated and organized with minimal oversight