Lifecycle Marketing Leader at AlgaeCal, Vancouver, Canada

Lead lifecycle marketing initiatives at AlgaeCal, a pioneer in clinically proven natural bone health solutions, by designing personalized customer journeys across multiple channels to boost retention, loyalty, and lifetime value while fostering team growth in a mission-driven environment.

Key Responsibilities

• Develop and oversee lifecycle automations and campaigns to navigate customers through their journey, emphasizing retention, loyalty, reorders, and lifetime value enhancement.
• Enhance personalization of communications via email, SMS, push notifications, and other channels for relevance, timeliness, and impact.
• Leverage data and insights for advanced customer segmentation to deliver targeted messaging.
• Construct, refine, and expand customer journeys using tools like SFMC, Klaviyo, or Braze, with ongoing testing and optimization.
• Monitor marketing automation efficacy and broaden owned channels including SMS and push.
• Guide email design and messaging standards.
• Direct, mentor, and develop the team to maintain excellence and support career advancement.

Qualifications

• At least 3 years in email and database marketing or equivalent.
• Demonstrated success in creating, executing, and evaluating automated multi-touchpoint customer journeys.
• Minimum 3 years with marketing automation platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud; Braze certification preferred.
• Knowledge of CRMs like Salesforce.
• Background in direct response marketing.
• Understanding of rewards, subscriptions, loyalty flows, and lead nurturing.
• Analytical prowess with data-driven decision-making and insight communication.
• Grasp of consumer marketing, segmentation, and multichannel strategies.
• High organization, detail orientation, presentation abilities, business savvy, problem-solving, and project management.
• Prior experience leading a small cross-functional team.
• Health or supplement industry experience advantageous.
• Humble demeanor prioritizing team needs, eagerness to learn, and strong interpersonal skills.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive above-market salary tailored to experience.
• Comprehensive healthcare coverage.
• Monthly team events and activities.
• Flexible statutory holidays with banking options.
• Weekly team lunches.
• Relaxed dress code.
• Pet-friendly office in vibrant Yaletown location near transit.
• Professional development opportunities including funded conferences, workshops, travel, and resources.
• Supportive, high-energy culture with work-life balance and rewarding environment.