CRM Marketing Manager at AlgaeCal, Remote in Canada

Own and scale the full customer lifecycle program to drive retention, loyalty, and revenue through personalized, data-led communications across email, SMS, push, and other owned channels.

Key Responsibilities

• Lead, coach, and develop a small team while setting high standards for quality and execution
• Design, build, and optimize automated customer journeys and campaigns across email, SMS, and push to increase retention, reorder rate, and lifetime value
• Create and refine segmentation strategies so the right messages reach the right customers at the right time
• Build, test, and scale customer journeys in Braze, Klaviyo, or SFMC and oversee performance across owned channels
• Apply data-driven insights to measure results and continuously improve campaign effectiveness
• Oversee email creative and messaging best practices while helping expand SMS and push-notification programs

Qualifications

• Experience leading or coaching a small team
• Minimum 3 years in email, database marketing, or related lifecycle marketing roles
• Proven ability to develop, launch, and analyze automated multi-touchpoint customer journeys
• 3+ years hands-on experience with Braze, Klaviyo, or Salesforce Marketing Cloud; Braze certification preferred
• Direct-response or CRM marketing background; familiarity with loyalty, rewards, and subscription programs preferred
• Strong analytical skills with the ability to translate data into actionable insights
• Solid understanding of consumer marketing principles, segmentation, and multi-channel execution
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously

Benefits And Growth

• Salary up to $120,000 plus annual company-wide performance bonus
• Comprehensive healthcare package
• Monthly team events and weekly in-office lunches
• Flexible statutory holidays with banking option
• Casual dress code in a dog-friendly Yaletown office
• Professional development budget covering conferences, workshops, travel, and related expenses