City Cast DC, Lifecycle Marketing Strategist at City Cast, Remote in United States

City Cast seeks a Lifecycle Marketing Strategist for City Cast DC to advance member growth, engagement, and retention through premium subscriber initiatives. The role focuses on developing comprehensive user journeys from initial onboarding to ongoing loyalty programs, collaborating across teams in a dynamic, autonomous setting with opportunities to influence subscription offerings and impact local communities.

Key Responsibilities

• Develop mid-funnel and bottom-funnel strategies for trial-to-paid conversions, renewals, churn prevention, and win-back efforts
• Create automated, behaviorally targeted journeys and campaigns via email, website, podcast, and social channels
• Explore AI applications in lifecycle processes
• Contribute to subscription tier structures and value propositions
• Collaborate with editorial and audience teams to highlight subscriber perks including exclusive content, events, and merchandise
• Establish clear project timelines for team alignment
• Define key audience segments for monitoring and targeting
• Manage daily CRM and ESP operations including segmentation, dispatches, automations, and data maintenance
• Draft or oversee copy for lifecycle interactions such as emails, landing pages, podcast calls-to-action, and renewal notifications
• Monitor and analyze subscription KPIs like conversion, churn, LTV, and net growth
• Convert insights into actionable advice and communicate with stakeholders

Qualifications

• 2-5 years in lifecycle marketing, CRM, retention, or growth, preferably in media, subscription, or DTC sectors
• Practical expertise in automating email sequences and campaigns using ESPs like Sailthru or Beehiiv
• Knowledge of membership platforms such as SupportingCast, Memberful, Piano, or Monetization OS
• Understanding of subscription economics and factors influencing conversions and retention
• Strong writing skills to align with brand tone and produce persuasive copy
• Proficiency in data analysis and implementation
• Proactive, construction-oriented mindset
• Capacity to handle concurrent projects in a rapid-paced setting
• Passion for local journalism and community engagement
• Outstanding verbal and written communication abilities

Benefits And Growth

• Full-time remote position with comprehensive benefits
• Preference for D.C. area candidates to facilitate local collaboration
• Reports to the Membership Manager
• Salary range of $65,000-$80,000 based on experience
• Equal opportunity employer promoting diversity and inclusion