Lifecycle Marketing Specialist at frank green, Remote in United States

The Lifecycle Marketing Specialist manages the full customer lifecycle through CRM channels like email and SMS, prioritizing retention, engagement, and sustained value. This position combines strategic planning with hands-on execution of campaigns in multiple global markets, optimization of automated customer journeys, and contributions to the international loyalty program to enhance revenue and customer satisfaction.

Key Responsibilities

• Manage and implement lifecycle campaigns via email and SMS, synchronized with the overall marketing schedule
• Execute campaigns in over five international regions, maintaining brand consistency while adapting to local needs
• Design and refine automated customer flows such as onboarding, cart recovery, post-purchase follow-ups, and reactivation efforts
• Enhance campaign effectiveness via ongoing testing and refinements
• Create and update customer segments based on behavioral patterns and RFM analysis
• Provide audience data and targeting support to other marketing initiatives
• Assist in launching and operating the worldwide loyalty initiative
• Handle daily aspects of the program including points systems, membership levels, and incentives
• Spot and pursue ways to boost loyalty participation and involvement
• Evaluate campaign results and deliver practical, data-driven recommendations to the team

Qualifications

• 2-4 years in lifecycle, CRM, or retention marketing, ideally in DTC or ecommerce settings
• Practical proficiency with tools like Klaviyo, Yotpo, or equivalents
• Robust analytical skills to convert data into effective strategies
• Excellent copywriting abilities paired with keen brand and design sensibility
• Strong organizational skills, attention to detail, and deep customer focus
• Adaptability to multicultural environments and fast-paced operations

Education

Bachelor’s Degree

Benefits And Growth

• Inclusive culture with engaged, values-oriented colleagues where input is valued
• Employee discounts on frank green products
• Paid birthday leave for celebration
• Supportive management and comprehensive onboarding process
• Abundant career development opportunities
• Engaging team events and social gatherings