CRM Manager at Releaf, Remote in United Kingdom

Remote-first CRM Manager role leading end-to-end patient communications strategy across email and SMS for a fast-growing UK medical cannabis clinic. The position combines lifecycle marketing, technical platform management, and data-driven optimisation to improve conversion and lifetime value.

Key Responsibilities

• Own full CRM strategy across email and SMS from acquisition through retention and LTV
• Audit existing patient journey, map touchpoints and rebuild nurture automations
• Build, manage and optimise flows and campaigns in Klaviyo and Power Two
• Design and run tests on cadence, segmentation, timing, subject lines and CTAs; iterate based on results
• Produce performance reports with insight-led recommendations and share findings cross-functionally
• Maintain database health, list hygiene, suppressions and deliverability standards
• Collaborate with Growth, Brand and Content teams to align messaging and support CRO
• Ensure all communications and data handling comply with medical-cannabis regulations

Qualifications

• 3+ years in CRM, lifecycle marketing or retention roles, ideally in healthcare, healthtech or regulated B2C
• Proven experience with Klaviyo and SMS platforms
• Strong data-analysis skills: able to run reports, identify patterns and present recommendations
• Expert knowledge of email deliverability, segmentation and lifecycle best practices
• Excellent writing ability with capacity to adapt tone across patient journey stages
• 4-6 years overall experience preferred; experience managing and mentoring junior staff beneficial
• Comfortable in fast-paced environment with high ownership and commercial impact

Benefits And Growth

• Flexible working
• Personalised training and development
• Private health insurance
• Employee Assistance Programmes
• Employee perks and Releaf staff patient benefits