Lifecycle Engagement Specialist at Sleek, Remote in Singapore

Drive measurable growth in lead conversion and customer retention through strategic segmentation, content, and engagement initiatives across the full customer lifecycle using HubSpot and AI tools.

Key Responsibilities

• Own segmentation, content, and engagement strategy to convert existing traffic and customer base into measurable outcomes.
• Achieve +15% increase in nurtured lead conversion rate.
• Generate $500k qualified upsell pipeline for Customer Success.
• Reduce unresponsive clients at renewal by 30% while meeting global email benchmarks.
• Develop advanced persona segmentation logic in HubSpot covering pre- and post-customer stages with Next Best Action mapping.
• Establish and document a test-optimize-deploy experimentation framework with dashboards and performance cadences.

Qualifications

• 3-7 years experience as CRM or Lifecycle Specialist with direct conversion, retention, or engagement targets.
• 1-2 years intensive hands-on HubSpot experience building automated workflows, segments, sequences and custom properties.
• Demonstrated use of AI tools to generate copy and messaging variations at scale.
• Track record of measuring success via hard metrics such as Open Rate, CTR, revenue pipeline, and CVR.
• Experience in a fast-paced tech startup environment.
• Background in B2B SaaS, fintech, professional services, subscription, or e-commerce with strong CRM focus.
• Location in Singapore, Philippines or India.
• BigQuery/SQL, Tableau or AI visual/video content creation experience is a plus.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive market salary
• Generous paid time off and holiday schedule
• Employee share ownership plan eligibility
• Flexible work from home policy with option for one month fully remote each year
• High autonomy and responsibility in a fast-paced environment
• Internal and external training programmes with focus on AI excellence
• B Corp certified company committed to inclusive and regenerative practices