Lifecylce Conversion Manager for SaaS Company (US-Based, Remote) at Paired, Remote in Mexico

Dynamic role for a Lifecycle and Conversion Marketing Manager at a SaaS firm, focusing on building and optimizing conversion, upsell, and retention systems to drive user engagement and revenue in a remote, US-based environment.

Key Responsibilities

• Implement ongoing A/B testing for landing pages, paywall, pricing, signup, and checkout processes, collaborating with design and engineering teams.
• Analyze heatmaps, session recordings, and funnel data to pinpoint issues and prioritize tests, managing pre-conversion metrics like visitor-to-signup and signup-to-paid rates.
• Develop and refine five behavioral email sequences for upsell from free to paid users based on signals such as ghost signups and usage patterns, including copywriting and A/B testing.
• Create a user satisfaction score integrating usage, engagement, surveys, and login data; segment users into categories like Champion and At-Risk for targeted email retention campaigns.
• Roll out comprehensive survey systems including NPS and feedback mechanisms, adjusting segments quarterly while owning churn and retention performance.
• Select and configure an ESP like Klaviyo, handle domain authentication and deliverability, and establish event tracking with engineering.
• Contribute to acquisition email strategies without owning the broadcast or paid lists, building performance dashboards for KPIs.

Qualifications

• 4-6 years in lifecycle, retention, or marketing automation, preferably in SaaS, consumer tech, or subscription models.
• Practical expertise in modern behavioral ESPs such as Klaviyo or Customer.io, including complex trigger configurations.
• Proven track record in CRO initiatives with hypothesis-driven A/B testing, statistical analysis, and collaboration using tools like VWO or Optimizely.
• Deep knowledge of event-based triggers and event specification for engineering teams.
• Skills in crafting on-brand copy alongside configuring behavioral logic.
• Proficiency in data analysis for segment definition, performance reporting, and decision-making.
• Experience embedding NPS or satisfaction surveys into marketing processes.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive USD salary.
• Opportunity to contribute visibly to a rapidly expanding brand.
• Fully remote role offering workflow autonomy and flexibility.
• Collaborative culture emphasizing quick execution, success recognition, and independent work.