Retention Marketing Manager at AlgaeCal, Remote in Canada

Own and scale the full lifecycle marketing engine to drive customer retention, loyalty, and lifetime value through owned channels including email, SMS, and push. Responsible for building personalized journeys, segmentation, automations, and performance optimization in platforms such as Braze, Klaviyo, or SFMC.

Key Responsibilities

• Lead, coach, and develop a small team while maintaining high quality standards across lifecycle programs
• Design and manage automated customer journeys and campaigns that increase retention, reorder rates, and customer lifetime value
• Personalize communications across email, SMS, push, and other owned channels to ensure relevance and timing
• Develop comprehensive customer segmentation and data-driven insights to deliver the right message to the right audience
• Build, optimize, and scale journeys in Braze, Klaviyo, or SFMC, continuously testing and improving performance
• Expand and oversee performance of marketing automation and owned channels including SMS and push notifications
• Enforce email design and messaging best practices

Qualifications

• Experience leading or coaching a small team with ability to set priorities and develop people
• 3+ years in email, database marketing, or related lifecycle functions
• Proven success developing, launching, and analyzing automated multi-touch customer journeys
• 3+ years working in Braze, Klaviyo, SFMC, or similar marketing automation platforms; Braze certification preferred
• Familiarity with Salesforce CRM
• Direct response marketing experience
• Knowledge of rewards, subscription, loyalty communication flows, and lead funnels
• Strong analytical skills with ability to measure program effectiveness and communicate insights
• Solid understanding of consumer marketing principles, segmentation, and multi-channel marketing
• Highly organized with strong attention to detail, presentation skills, business acumen, problem-solving, and project management abilities
• Health or supplement industry experience is an asset

Benefits And Growth

• Salary up to $120,000 based on experience plus eligibility for annual company-wide performance bonus
• Generous healthcare package
• Monthly team events and activities
• Flexible statutory holidays with banking option
• Weekly in-office team lunches
• Casual dress code and dog-friendly Yaletown office near SkyTrain
• Professional development support including funded conferences, workshops, travel, accommodation, and materials
• Opportunity to grow into broader leadership across Loyalty, retention, subscriptions, rewards, and customer engagement