Retention Strategist at E-commerce Growth Agency (Remote, US-based) at Paired, Remote in Brazil

Lead retention marketing initiatives for subscription-based CPG brands at an e-commerce growth agency, developing lifecycle strategies and driving measurable gains in customer lifetime value and subscriber retention.

Key Responsibilities

• Serve as primary strategic advisor and client point of contact for retention marketing engagements
• Develop and execute retention strategies to increase LTV, improve retention metrics, and reduce churn
• Build and optimize customer lifecycle programs including email/SMS automations, segmentation, and retention flows
• Own campaign planning and retention calendars across multiple client accounts
• Conduct cohort analyses to identify behavior trends, opportunities, and growth insights
• Analyze performance data and deliver actionable recommendations to improve retention outcomes
• Collaborate with Klaviyo specialists, designers, and copywriters to execute retention initiatives
• Lead retention projects ensuring timely, high-quality delivery across accounts
• Stay current on industry trends, subscription commerce best practices, and retention innovations
• Build and maintain strong client relationships to support long-term satisfaction and retention

Qualifications

• 4+ years in retention marketing, lifecycle marketing, CRM, or customer retention roles
• Strong expertise in Klaviyo (flows, automations, segmentation, reporting, lifecycle strategy)
• Proven experience conducting cohort analysis and leveraging customer data for retention decisions
• Experience with e-commerce, DTC, or subscription-based brands
• Strong analytical and problem-solving skills with ability to translate data into strategic recommendations
• Excellent client-facing communication and stakeholder management skills
• Experience managing multiple accounts or projects simultaneously in a fast-paced environment
• Familiarity with subscription platforms such as ReCharge or Skio (preferred)
• Strong understanding of customer lifecycle marketing and subscription commerce models
• Comfortable using AI tools like Claude or ChatGPT to enhance efficiency and workflow

Education

Bachelor’s Degree

Benefits And Growth

• Full remote flexibility
• Competitive salary
• Opportunity to work with high-growth subscription CPG brands
• Collaborative international team with strong retention marketing expertise
• Exposure to advanced lifecycle marketing, subscription commerce, and e-commerce growth strategies
• Long-term growth opportunities within a rapidly expanding agency