Marketing Automation & CRM Strategist at Swank Motion Pictures, St. Louis, US - Ref 6CCB3A

Strategic, data-driven position focused on elevating email and CRM programs to drive pipeline growth, retention, and revenue through advanced lifecycle marketing and Dynamics platform ownership.

Key Responsibilities

• Own end-to-end email and marketing automation strategy across all markets, including full-funnel lifecycle journeys.
• Design and optimize behavioral triggers, dynamic workflows, lead scoring, and automation of manual processes.
• Serve as primary marketing owner of Dynamics platform, ensuring data flow, segmentation, personalization, and performance.
• Establish governance, best practices, and internal expertise for CRM workflows and database segmentation.
• Develop advanced segmentation strategies and leverage dynamic content to increase engagement and conversions.
• Maintain data hygiene and continuously refine audience targeting in collaboration with CRM and sales teams.
• Define KPIs, analyze performance, communicate insights, and lead testing roadmaps to improve ROI.
• Manage cross-market email calendar, campaign development, scheduling, QA, launch, and mobile optimization.
• Guide copywriters and designers with messaging intent and align email strategy with sales, product marketing, and digital initiatives.
• Ensure compliance with data protection regulations, deliverability standards, and industry best practices.

Qualifications

• Bachelor’s degree required.
• 5+ years of experience in email marketing, lifecycle marketing, or marketing automation.
• Proven track record owning lifecycle strategy end-to-end with measurable impact on engagement, pipeline, retention, or revenue.
• Strong content strategy skills and experience developing high-impact B2B messaging frameworks.
• Expertise in database segmentation, dynamic content, and workflow automation.
• Experience with enterprise CRM platforms (Dynamics, Salesforce, Oracle CX, or similar); Dynamics experience preferred.
• Experience implementing nurture journeys and behavioral trigger campaigns.
• Strong analytical skills with ability to leverage data for strategic decisions.
• Experience aligning marketing automation with sales processes and CRM systems.
• Working knowledge of email design best practices; HTML/CSS knowledge a plus.
• Excellent project management, cross-functional collaboration, and communication skills.
• Highly organized, detail-oriented, and proactive problem solver.

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive compensation and healthcare packages including medical, dental, vision, and life insurance.
• 401(k) plan with employer match.
• Competitive paid time off including vacation, personal time, holidays, and winter break.
• Company-sponsored volunteer and community outreach opportunities.
• Growth potential through company-sponsored trainings.