Marketing Specialist, Advertising Agency at FIVE19 Creative, Richmond, United States

FIVE19 is hiring a strategic Marketing Specialist to implement client marketing plans, oversee digital campaigns, and deliver data-driven insights in the senior living industry, collaborating with cross-functional teams in a fast-paced agency environment.

Key Responsibilities

• Lead client marketing initiatives.
• Collaborate with teams and partners to develop, implement, and optimize digital and marketing automation campaigns.
• Provide guidance on marketing automation and demonstrate its value to clients.
• Partner with the team to deliver budget-aligned, goal-oriented marketing recommendations annually.
• Evaluate, recommend, and project outcomes for client list purchases.
• Conduct in-depth client data analysis for match-back reports and actionable insights on marketing tactics.
• Recommend and manage campaign and email marketing lists.
• Organize and report analytics and performance metrics for executive presentations.
• Handle client content processes, keyword research, and content strategy.
• Develop customer journeys including retargeting, nurturing, and lead scoring.
• Support additional marketing tasks such as lead capture, scoring, and collateral management.
• Stay updated on relevant marketing, advertising trends, techniques, and technologies.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years of digital marketing experience, preferably in agencies or senior living.
• Strong knowledge of CRM platforms, marketing automation, SEO, and social media.
• Proficiency in extracting data and insights from data management platforms.
• Adaptability to marketplace trends and ability to introduce innovative marketing ideas.
• Expertise in Microsoft Excel with robust analytical abilities.
• Capacity to manage multiple clients and projects independently.
• Excellent time management, organization, prioritization, and deadline adherence in dynamic settings.
• Creative problem-solving, initiative, and timely decision-making.
• Strong verbal and written presentation and communication skills.
• Ability to work independently and collaboratively.
• Attention to detail and dedication to quality.
• Occasional willingness for overnight travel.

Education

Bachelor’s Degree

Benefits And Growth

• Medical, dental, and vision insurance.
• Employee assistance program (EAP).
• PTO and sick leave, plus 9 paid agency holidays.
• 401(k) retirement plan with pre-tax, Roth options, and company contributions.
• Profit sharing plan.
• Short-term and long-term disability insurance.
• Life insurance.
• Culture emphasizing work-life balance, inclusion, and diversity.