Retention Marketing Specialist at Printfresh LLC, Philadelphia, US

Printfresh is seeking a proactive Retention Marketing Specialist to lead and innovate in email, SMS, and loyalty programs, fostering customer relationships and supporting business expansion in a hybrid Philadelphia role.

Key Responsibilities

• Develop and manage email and SMS calendars to support revenue targets, product launches, and promotional activities.
• Collaborate with marketing and e-commerce teams to integrate campaigns with content plans and uphold brand standards.
• Handle full-cycle execution of email and SMS campaigns, including planning, content creation, testing, and deployment.
• Seasonally refine and enhance automated email and SMS sequences.
• Oversee on-site email and SMS capture mechanisms, ensuring optimization.
• Lead A/B testing, audience segmentation, and list maintenance efforts.
• Monitor, analyze, and respond to key performance indicators using data-driven insights.
• Work with e-commerce on improving landing pages and conversion rates.
• Administer the loyalty program, proposing enhancements and rewards to boost engagement.
• Research competitor strategies, market trends, and DTC best practices to introduce fresh retention approaches.
• Develop strategies for re-engaging inactive customers through targeted campaigns.

Qualifications

• 3-5 years in marketing, with at least 2 years focused on email or SMS.
• Strong proficiency in Klaviyo for email; SMS experience preferred.
• Familiarity with Adobe Creative Suite beneficial; ability to direct designers required.
• E-commerce background in direct-to-consumer settings advantageous.
• Superior copywriting and editing abilities.
• Strong organizational and project management capabilities.
• Resourceful, hands-on approach to building initiatives.
• Experience at scaling DTC brands ($30M-$150M revenue) highly valued.

Education

Unspecified

Benefits And Growth

• Comprehensive health and dental coverage
• Generous PTO and paid holidays
• 401(k) retirement plan with employer matching
• Discounts on Printfresh merchandise
• Supportive culture emphasizing creativity, sustainability, and customer focus
• Opportunities for innovation, teamwork, and career advancement in a dynamic, growing environment