The Ride Platform - Technical Lifecycle Marketing Manager at The Ride Platform, Austin, US

Own product-focused lifecycle programs and campaigns across email, push, and SMS channels for guests and operators, driving strategy, execution, and AI-enabled personalization and experimentation.

Key Responsibilities

• Own strategy and execution of product-related email, push, and SMS programs including onboarding, booking flows, re-engagement, and transactional touchpoints.
• Build and maintain AI-powered workflows to automate lifecycle touchpoints and enable personalization at scale.
• Collaborate with Product and Engineering on SMS/push data infrastructure, consent flows, list hygiene, suppression logic, and TCPA/10DLC compliance.
• Partner on migration of existing lifecycle touchpoints and creation of new ones, ensuring product events and data pipelines function correctly.
• Maintain behavioral audience segments using product event data to drive relevance across guest and host lifecycles.
• Design and execute A/B tests on creative, timing, sequencing, and copy; apply learnings systematically.
• Uphold channel hygiene standards for deliverability, segmentation, token logic, and QA.
• Leverage AI tooling to monitor engagement and performance and drive ongoing optimizations.
• Work with data analytics to identify lifecycle gaps and shape future program designs.

Qualifications

• 4–6 years in lifecycle, CRM, or marketing automation with hands-on experience in email, push, and SMS.
• Experience with Iterable, Braze, or similar ESPs building complex journeys, event triggers, and Liquid logic.
• Prior experience with SMS data infrastructure including opt-in/opt-out, list hygiene, suppression, 10DLC, and TCPA compliance.
• Comfortable working across product event streams, CRM, and behavioral analytics without heavy reliance on a data team.
• Proficient using AI tools (e.g., Claude, Gemini, Jasper, workflow builders) to increase speed and quality.
• Strong understanding of product event data, event schemas, trigger logic, and end-to-end QA processes.
• Clear communicator across technical and non-technical stakeholders with a bias toward building scalable systems.

Benefits And Growth

• Base salary range of $90,000 - $105,000 DOE.
• Equity compensation opportunity.
• 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Catered lunches, happy hours, and team-building events.
• Marketplace discounts and a culture that supports work-life balance between work and adventure.
• Opportunity to join an early-stage company and contribute to building its success from the ground up.