CRM Marketeer at Goldbergh B.V., Amsterdam, Netherlands

Associate-level CRM Marketeer responsible for shaping and owning a new CRM strategy and recently launched LoyaltyLion platform, turning customer data into automated journeys and personalized campaigns that strengthen brand loyalty and drive retention.

Key Responsibilities

• Develop, manage and optimize email campaigns, automations and customer journeys across the full lifecycle.
• Design professional email templates, banners and landing pages that match the premium brand identity.
• Segment audiences based on behavior, purchase history and lifecycle stage to deliver the right message at the right time.
• Build and refine automated flows including post-purchase, win-back and replenishment flows focused on conversion and engagement.
• Analyze campaign performance and translate insights into improvements through structured A/B testing.
• Collaborate with marketing, design, product, brand and e-commerce teams to keep CRM activities commercially smart and brand-consistent.
• Strengthen CRM foundations in segmentation, onsite messaging, promotions and loyalty mechanisms.
• Further develop the Goldbergh loyalty program in line with brand vision and growth ambitions.

Qualifications

• HBO background in Marketing, Communication or Digital Media.
• 3 to 5 years of experience in digital marketing, CRM or marketing automation.
• Hands-on experience with Klaviyo, Voyado or similar tools plus eagerness to master new technology quickly.
• Strong creative eye for email design and landing pages combined with a data-driven approach.
• Ability to work independently with ownership while actively seeking collaboration.
• Fluent Dutch and English, both written and spoken.
• Hybrid profile comfortable with both marketing automation and brand storytelling, with drive for continuous development.
• Affinity with ski, snowboarding or winter destinations is a plus; passion for e-commerce and fashion is highly valued.

Benefits And Growth

• Creative, dynamic environment in a fast-growing luxury ski and après-ski brand.
• Unique opportunity to build a CRM strategy and loyalty program from the ground up with visible brand impact.
• Culture that values talent, initiative and personal growth.
• Collaboration with enthusiastic colleagues who share a real passion for the brand.