CRM Manager at Ten Group, Mexico City, Mexico

The CRM Manager will own and drive global CRM strategy and execution across key regions while leading programs that deliver measurable commercial impact in a data-driven and customer-centric environment.

Key Responsibilities

• Own CRM strategy and lead end-to-end delivery of programs across Americas, EMEA, LAC, and APAC
• Translate business goals and customer insights into CRM roadmaps and actionable plans
• Champion a customer-first CRM approach across the organization
• Serve as regional point of contact and escalation for all CRM initiatives
• Plan, execute, and optimize multi-channel CRM campaigns and lifecycle marketing initiatives
• Implement and scale test & learn frameworks including A/B and multivariate testing
• Continuously optimize journeys, segmentation, and messaging using performance data
• Leverage CRM and marketing automation platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo
• Use behavioral, transactional, and preference data to drive advanced personalization
• Partner with technical teams to improve data flows, integrations, and tracking
• Monitor KPIs including engagement, conversion, retention, and revenue and translate insights into action
• Manage and develop CRM team members while fostering growth and high performance
• Collaborate with global stakeholders across marketing, product, and tech
• Act as CRM subject-matter expert promoting best practices and innovation
• Manage relationships with external vendors and CRM/ESP partners

Qualifications

• Proven experience as a CRM Manager or similar role owning end-to-end CRM programs
• Strong hands-on experience with enterprise-level CRM or ESP platforms such as Braze or Klaviyo
• Solid understanding of customer lifecycle marketing, segmentation, and personalization strategies
• Strong analytical mindset with the ability to turn data into actionable insights
• Experience leading teams and working with global stakeholders
• Strong project management and communication skills
• Results-driven, proactive, and comfortable managing multiple priorities

Education

High School or equivalent

Benefits And Growth

• Competitive salary depending on experience
• Flexible work arrangements including hybrid work with up to 60% home office
• Competitive paid time off package including one volunteer day per year
• One-month paid sabbatical after every five years of service
• Lucrative Ten Loyalty Rewards program
• Remote working holiday possibilities
• Employee discounts on travel and entertainment
• Culture of recognition through regular appraisals and annual Extra Mile Awards
• Support for professional development and incorporating personal aspirations into career