CRM Specialist at More Years, Nottingham, United Kingdom

Office-based CRM Specialist at a fast-growing DTC pet food startup, responsible for planning and executing lifecycle marketing campaigns across email, SMS, WhatsApp and direct mail to increase subscriber retention and lifetime value.

Key Responsibilities

• Plan and deliver weekly campaigns aligned to trading and marketing goals across email, SMS, WhatsApp and direct mail
• Build and continuously optimise automated flows for quiz/checkout abandonment, trial onboarding, nurture and cancellation journeys
• Develop and evolve subscription CRM strategy with opportunities for increased strategic ownership
• Create and send campaigns directly in Klaviyo, handling design and build without handoffs
• Run structured A/B and hold-out tests on subject lines, creative, messaging, offers and send times
• Apply segmentation and personalisation using customer data for relevance
• Track and report performance on revenue, retention, engagement and deliverability metrics
• Ensure all communications comply with GDPR and deliverability best practices

Qualifications

• Solid hands-on Klaviyo experience with ability to build and troubleshoot flows independently
• Experience in subscription eCommerce, ideally DTC
• Hands-on experience with Shopify and Recharge
• Strong grasp of lifecycle marketing, segmentation and automation logic
• Comfortable with performance metrics including open rate, CTR, CVR, revenue per recipient, churn, LTV and cohort retention
• Experience running WhatsApp campaigns alongside email
• Ability to write, design and build converting emails
• Basic HTML/CSS for email editing (nice to have)
• Experience with SMS platforms (nice to have)
• Direct mail campaign experience (nice to have)
• Knowledge of email deliverability best practices (nice to have)
• Experience running structured experimentation programmes (nice to have)

Benefits And Growth

• Salary £35,000 - £40,000
• Medicash Level 4 Cashback plan
• Spill EAP and Mental Health Support programme
• Annual £250 Learning & Development budget
• Annual £200 Wellbeing budget
• Up to 2 weeks working abroad per year
• Monthly recognition programme
• 1 Volunteer day per year
• Subsidised employee groups and activities
• Bi-annual subsidised team events
• Exclusive product discounts
• Lunch & Learn programme
• Casual dress code
• Birthday off
• Ability to sell unused holiday back (max 1 week)