Senior Customer Marketing Executive at Craft Gin Club, London, United Kingdom

Senior Customer Marketing Executive responsible for driving subscriber retention and monetisation through data-led CRM activity across email, SMS and future channels.

Key Responsibilities

• Collaborate with Head of Customer Marketing to define core activities and deliver a prioritised roadmap
• Build and send broadcast email campaigns plus SMS messages
• Design and implement automated customer journeys triggered by events
• Manage Refer A Friend programme and associated communications
• Create and activate audience segments in the CRM platform
• Monitor performance, track KPIs and produce dashboards and reports
• Identify and integrate new technical systems with support from the tech team
• Partner with cross-functional stakeholders to deliver shared goals

Qualifications

• Proven experience in customer marketing, CRM, loyalty or retention roles
• Advanced Klaviyo expertise; Shopify experience advantageous
• Strong analytical, problem-solving and data interpretation skills
• Excellent communication and stakeholder management abilities
• Comfortable working in fast-paced, lean environments and self-driving projects
• Desirable: retail, subscription or scale-up experience; interest in food & drink or consumer brands

Benefits And Growth

• Hybrid and flexible working hours
• 25 days holiday, increasing with service
• Real career development opportunities
• Regular team socials and events
• Staff discount on online store
• Monthly tastings and product experiences
• Collaborative and inclusive culture