Customer Marketing Specialist at Mention Me, London, United Kingdom

Mention Me seeks a pioneering Customer Marketing Specialist to establish and lead a new customer marketing team, focusing on driving expansion revenue, enhancing product adoption, preventing churn, and fostering advocacy among B2B SaaS clients in the referral marketing space.

Key Responsibilities

• Develop upsell and cross-sell campaigns targeting underutilized products to increase ARR from existing customers.
• Create automated nurture sequences in HubSpot based on usage signals, feature interest, and customer lifecycle stages.
• Collaborate with Customer Success and Account Management to synchronize campaigns with renewals and account health.
• Design post-sale onboarding programs to achieve quick value realization within 90 days for new customers.
• Produce feature enablement content to boost utilization of paid modules and reduce churn risk.
• Establish early warning segments for at-risk accounts and execute intervention campaigns with targeted communications.
• Manage case study production, review programs on G2 and Trustpilot, and develop advocacy initiatives for customer promoters.
• Oversee customer newsletters, product updates, event programs, and segmented communications tailored to customer segments.

Qualifications

• 4–6 years in customer, lifecycle, CRM, or retention marketing within B2B SaaS.
• Essential expertise in HubSpot for workflows, sequences, segmentation, and automation.
• Demonstrated success in generating expansion revenue, improving adoption, or lowering churn via campaigns.
• Prior experience launching or scaling customer marketing programs from inception.
• Proficiency in data analysis for segment building, metric evaluation, and linking campaigns to business results.
• Strong collaboration with Customer Success, Account Management, or Sales teams.
• Commercial orientation focused on ARR growth, expansion, and retention over mere engagement.
• Builder mindset enthusiastic about creating functions without predefined processes.
• Excellent written communication for emails, case studies, and campaign content.
• Analytical and organized approach to justifying, measuring, and reporting campaign outcomes.
• Proactive teamwork across departments like CS, Sales, Product Marketing, and Demand Gen.
• Nice to have: Background in eCommerce, DTC, or martech for retail; Salesforce familiarity; Review platform management; Customer health or churn modeling experience.

Benefits And Growth

• Opportunity to build and own the customer marketing function from the ground up, defining strategy and execution.
• High-impact role with potential to significantly boost business ROI through expansion and retention efforts.
• Work with a differentiated product platform that uniquely tracks invisible referrals for brands.
• Strong backing from senior leadership including the Snr Demand Generation Manager and CGO, with secured budget.
• Close collaboration with key teams: Customer Success, Account Management, Product Marketing, Content, and Analytics.