Automation & AI Assistant CRM Manager at Charlotte Tilbury, London, United Kingdom

Support planning, execution, and optimisation of multi-channel CRM campaigns across email, push, SMS, and in-app to drive engagement, retention, and revenue. Integrate AI and automation tools to enhance personalisation, efficiency, and performance while maintaining compliance and brand standards.

Key Responsibilities

• Plan, brief, build, QA, and deploy CRM campaigns across email, push, SMS, and in-app channels.
• Build and manage customer journeys and automated lifecycle campaigns in Braze.
• Coordinate campaign calendars and cross-team alignment with creative, trading, digital, and brand stakeholders.
• Apply customer segmentation and data to deliver targeted, personalised communications using Movable Ink for dynamic content.
• Leverage AI tools to improve subject lines, copy variation, segmentation, send-time optimisation, predictive targeting, content recommendations, and campaign analysis.
• Develop and optimise mobile CRM journeys including push, in-app messaging, app inbox, and supporting email/SMS flows.
• Monitor performance in Looker, analyse metrics, and deliver insights to improve results through testing and iteration.
• Support best practices in deliverability, compliance, workflow automation, and process optimisation.

Qualifications

• Experience in CRM, email marketing, or lifecycle marketing.
• Hands-on experience with Braze (advantage).
• Experience using Looker or similar analytics and reporting tools.
• Strong analytical skills and confidence interpreting campaign performance data.
• Excellent attention to detail and organisational skills.
• Understanding of customer segmentation, personalisation, and lifecycle marketing.
• Strong communication and stakeholder management abilities.
• Desirable: Movable Ink or dynamic content platforms; AI tools in marketing workflows; automation, predictive marketing or AI-driven personalisation; basic HTML/email build; retail, beauty, fashion or ecommerce experience.

Education

Professional

Benefits And Growth

• Hybrid working model with flexibility.
• 25 days holiday plus bank holidays and birthday day off.
• Inclusive parental leave policy.
• Pension and life assurance.
• Wellness benefits including Medicash and Employee Assistance Programmes.
• Regular social events and dog-friendly office days.
• Generous product discount and gifting.