Marketing Manager - Digital and CX at INEOS Automotive, London, United Kingdom

Establish global strategies for digital user experience and customer experience to align with prospect and customer needs, enhancing website functionality and CRM efficiency for INEOS Automotive.

Key Responsibilities

• Develop and refine digital experience strategy aligned with business growth.
• Formulate and implement global customer experience strategy.
• Optimize website performance for conversions.
• Monitor and improve website metrics including SEO, bounce rates, and engagement.
• Collaborate with agencies on briefing and project delivery.
• Analyze email performance and manage automated messaging within constraints.
• Oversee digital marketing initiatives.

Qualifications

• Extensive background in digital website management, optimization, and multi-market/language configurations.
• Proficiency with enterprise CRM systems for creating automated nurturing and retention programs.
• Proactive initiative-taking with ability to advance projects independently.
• Deep expertise in global, multi-market website optimization and development.
• Strong project management skills with effective prioritization.
• Adaptability to high-speed environments and evolving business priorities.
• Excellent communication to connect technical and non-technical teams.
• Influence capabilities across various organizational levels.
• Bachelor’s degree preferred.